This past Sunday, March 9, 2025, the Gallery of Naïve Art in Kovačica witnessed a milestone event—the official launch of VR Kovačica, a groundbreaking virtual reality experience that brings the vibrant world of naïve art to life. This project allows visitors to step inside stunning paintings, immersing themselves in the rich cultural heritage of Kovačica, a community globally recognized for its unique artistic style. For the first time, audiences could experience naïve art beyond the canvas, interacting with the digital world in a way that blends tradition with cutting-edge technology. The event demonstrated the transformative power of VR, offering a new dimension for storytelling, education, and cultural preservation. Find out more: Spoj tradicije i moderne tehnologije: Veliko interesovanje za premijeru VR Kovačica

A Collaborative Effort: Thank You to Our Supporters

Bringing VR Kovačica to life was made possible through the dedication, creativity, and generosity of many individuals and organizations.

Special Thanks To:

• Georgy Molodtsov & Oleg Gurin – Provided VR equipment free of charge, making it possible for as many visitors as possible to experience VR Kovačica on launch day.
• Ivana Svetlik – The visionary behind the project, whose deep appreciation for naïve art and digital innovation helped shape this experience.
• Pixels2Pixels Studio – Led the technical and creative execution of VR Kovačica, blending artistic storytelling with state-of-the-art VR technology.

The Pixels2Pixels Studio Team:

• Unreal Engine Developer: Stefan Stankovic
• Head of 3D and Animation: Saša Tršić
• 3D Artist & Level Designer: Luka Smiljanić
• 3D Artist: Marko Marek Marković
• Graphic Design: Tijana Jovanović
• Project Coordinator: Mirjana Marković
• Creative Technologist: Đorđe Đorđić
• Idea Creator: Ivana Svetlik

Through the collective effort of artists, developers, and cultural experts, VR Kovačica is now an innovative and deeply meaningful way to explore naïve art.

Couldn't Attend the Launch? You Can Still Experience VR Kovačica!

For those who missed the opening event, VR Kovačica is now a permanent installation at the Gallery of Naïve Art in Kovačica. Visitors can explore this interactive VR experience anytime, stepping inside paintings and discovering the artistry and storytelling that define Kovačica’s artistic legacy.

Watch Ivana Svetlik’s interview on Ivana Svetlik, gošća emisije "Panorama Pančeva" to learn more about the vision behind VR Kovačica.

What’s Next for VR Kovačica?

Following its overwhelmingly positive reception, there are exciting future possibilities for VR Kovačica, including:

• Expanding the experience to new locations and cultural events.
• Further development of interactive storytelling elements to enhance user engagement.
• Exploring new collaborations that use VR to preserve and showcase cultural heritage globally.

This launch is just the beginning. As immersive technology evolves, VR Kovačica demonstrates how virtual reality can bridge generations, connect audiences to cultural traditions, and open new doors for artistic expression.

Read more on Preserving Historical Heritage Through Games: The Power of Interactive Storytelling

Visit the Gallery of Naïve Art in Kovačica

Step into the world of VR Kovačica today! Stay connected for future updates, new events, and expanded experiences. Pixels2Pixels Studio is excited to continue pushing the boundaries of art, culture, and immersive storytelling.