Project Overview

In 2021, Dorier Group entrusted Pixels2Pixels Studio with creating a high-impact motion graphic for a major partnership announcement involving Red Bull Alinghi. The reveal video needed to be dynamic, precise, and visually striking, symbolizing the fusion of two leading forces in competitive sailing.

The animation featured two red dots morphing, colliding, and seamlessly forming the new Red Bull Alinghi logo, embodying the energy and momentum of the collaboration. With an extremely tight deadline, the project required rapid execution, flawless motion design, and synchronized audio production.

Our Approach

Concept & Motion Design Execution

• Developed a clean, impactful animation symbolizing unity and transformation.
• Used Autodesk Maya for precise motion refinement and After Effects for morphing and compositing.

High-Speed Production Workflow

• Operated on a fast-track timeline, ensuring top-tier execution in just a few days.
• Maintained brand consistency and technical precision while working under tight constraints.

Audio Design & Synchronization

• Designed a custom soundscape that reinforced the motion and build-up of the reveal.
• Perfectly timed audio and visuals, creating a seamless, high-energy experience.

Results & Impact

• Successfully delivered the final animation within the deadline, ensuring a polished, impactful reveal.
• The video played a key role in the official Red Bull Alinghi partnership announcement, adding excitement and brand cohesion.
• This project demonstrated Pixels2Pixels Studio’s ability to execute fast-turnaround, high-quality motion design, balancing technical expertise with creative storytelling.
• This collaboration with Dorier Group reinforced our ability to deliver visually compelling, brand-defining animations under demanding timelines, making a lasting impact on global brand activations.

By combining dynamic motion design and synchronized audio production, Pixels2Pixels Studio delivered a high-impact animation that showcased the power and energy of the Red Bull Alinghi partnership, setting a new standard for brand announcement videos.