Project Overview

Dorier Group approached Pixels2Pixels Studio to co-develop an engaging Mixed Reality (MR) experience for an exclusive event in Munich, Germany, attended by top procurement executives from the world's largest hotel chains. The goal was to transport attendees into a seamless, immersive journey through luxury hospitality environments, reinforcing MCI and Dorier’s branding while showcasing the future of travel experiences through XR technology.

The concept was built around a 4-meter-long XR corridor, where participants transitioned from the real world into a fully immersive virtual environment, experiencing various premium hotel locations before emerging into a mixed reality celebration.

Our Approach

Mixed Reality Branding & Seamless Transition

As attendees entered the event space, they were greeted with MCI and Dorier branding in mixed reality, floating in the environment. This subtle MR overlay ensured the branding felt integrated rather than intrusive, setting the stage for the transition.

Immersive Virtual Hotel Journey

• A beachfront hotel resort, offering a sun-drenched paradise atmosphere.
• A Parisian hotel suite, featuring elegant interiors and a view of the city skyline.
• A Swiss Alps poolside retreat, capturing the serenity of a luxury mountain resort.

The dynamic environment changed as guests progressed, creating a fluid, cinematic travel narrative.

Seamless Transition Back to Reality with Mixed Reality Elements

As guests approached the exit of the XR corridor, the virtual world gradually faded into mixed reality, blending real and digital elements. When they stepped out, they were welcomed by real-life event hosts offering glasses of champagne, creating a harmonious fusion of digital and physical interactions.

Unreal Engine & Spatial Computing for Realism

• Built in Unreal Engine, ensuring high-quality rendering and realistic environmental details.
• Used spatial computing techniques to provide precise tracking and seamless transitions between real and virtual worlds.
• Optimized for smooth user interaction, ensuring attendees could move naturally through the corridor without disruptions.

Results & Impact

• Successfully delivered a high-end, immersive experience, setting a new benchmark for XR-powered hospitality events.
• Provided attendees with a first-hand, emotional connection to luxury travel environments, reinforcing the power of virtual storytelling.
• Blended MR branding with real-world engagement, ensuring MCI and Dorier Group’s presence remained a natural part of the experience.
• The seamless digital-to-physical transition created an impactful moment, leaving attendees with a lasting impression of innovation and luxury hospitality.
• Strengthened Pixels2Pixels Studio’s reputation as a leader in Mixed Reality development, showcasing our expertise in high-end, spatially immersive experiences for corporate and luxury events.

By combining state-of-the-art XR development, immersive storytelling, and seamless spatial integration, Pixels2Pixels Studio helped Dorier Group redefine event experiences, proving how Mixed Reality can transform industry gatherings into unforgettable, immersive showcases of the future. 🚀