The packaging is there to help the product stand out on the shelf, look appealing, attract the consumer and make him want to buy it. It’s the first impression and everybody wants to leave a good first impression.
The fact is that people like buying something nice and when they are not sure of the product quality they will choose the one with a nicer looking package regardless of the type of product.
Not so long ago the better-looking products had bigger budgets, but the game has changed. Nowadays package design is more affordable than ever, it’s possible to have beautiful packaging and present your products on the market without spending a fortune.